Sound
is invasive, intrusive and irresistible.
For many small businesses with limited advertising dollars, radio is
arguably the best mass marketing solution. Large companies will
often utilize radio ads to help reinforce and enhance their overall
advertising strategy and marketing position.
Radio allows you to reach consumers on the go.
Radio stations generally have loyal
listeners that fit into narrow demographics. Need 18-24
urban males? Radio can offer superior marketing ‘targetability’ for
your advertising buck. Obviously, the use of the ‘correct’ station
is necessary to find a receptive audience.
Successful radio ad spots may use sounds such as an unusual voice or
compelling music to get the listeners attention. The
tone and inflection of the human
voice delivers an emotional impact that printed words alone can’t
impart.
Radio ads should have a clear focus and concentrate on a single
message. Use words that people can see and offer
ear-appeal to increase ad recall
and message retention.
