Basic anatomy of a productive outdoor

 advertising project

Currently we are not taking on any outdoor advertising

It takes courage and taste to leave a lasting

impression on your prospective customers.

Outdoor advertising is a unique marketing medium. It delivers a large audience at reasonable cost to the advertiser.

Common types of Outdoor Marketing:

Billboards
Bus boards
Transit / Bus shelters
Commuter Rail
Bus Ads
Bus benches
Automotive
Mobile Billboards
Supermarkets
Shopping Malls

 
Outdoor ads, billboards and transit ads and the like should be utilized in conjunction with, and complement your other advertising efforts.

Give proper consideration to how the outdoor advertisement is effected by location, geography and demographics of the area of placement.

Outdoor marketing provides surprising flexibility in the ability to target your audience – city dwellers, suburbanites, shopping centers, etc. What is the goal of the ad Image, awareness, or advisory? (i.e. EXIT NOW!)

The use of color, font size and readability also affect your outdoor campaign. The message must evoke the desired response or provide a lasting impression while your target is traveling (sometimes in excess of the posted legal speed limit.) Consider using multiple designs to help maintain customer awareness.
 

Benefits of outdoor advertising

Outdoor advertising offers high visibility with 24x7 message delivery at an affordable cost per impression.
 

Outdoor advertising can be strategically setup at the point of sale or in desired demographic areas.
 

The advertisement doesn't cost the consumer any time or money to view your ad.
Your target customer can’t simply change the channel or fast forward through your ad.


Flexibility in creativity and design to develop impressive ads that communicates with a dramatic effect.
 

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