Today’s customers frequently demand online information about your products, pricing, delivery and available quantities.

The Internet is becoming an integral part of every day business operations and organizations require a well-defined strategy to exploit this important asset

Developing a successful online presence should be an essential part of your overall marketing strategy. In order to succeed on the Web, you must develop and implement a strategic plan that not only highlights your product or service but exploits the abilities of the Internet to its fullest potential.

How Much Will it Cost?

Depending on the nature and complexity of your companies’ website, large sites require in-house web development may include the following key people.

Web Strategist / Project Manager $60K~70K/yr
The manager is the focal point for project relations, administrative issues, and human resources concerns. Web Strategist primary goal is to design the best outline for your web site's success by assuring consistency between you company's main business and its online goals.

Web Page Developer ~$35K/yr
The web developer is the nuts-n-bolts person behind web development. They are experts in: HTML/XML markup, Client-side scripting, Server-side scripting interfaces, Web graphics formats, Typography, and Multimedia formats.


Web Technical Manager ~$50K/yr
The Technical Manager is responsible for the operative elements, hosting and networking needs of the web site. They would manage communications with the technical specialists such as client Side programmers, Server side programmers, Network Engineers and Security Experts.

Web Site Marketing Strategist / Search Engine Optimizer (SEO) $36~70K/yr
Marketing Strategist is responsible for the marketing of a web site. Marketing Strategist creates online marketing plan to match the development of offline promotional materials. Search engine optimizers condition your web site to place well on search engines. SEO's develop a list of target keywords, then optimize existing pages and create specialized pages for best search engine placement. SEO's also register your site/pages and monitor their placement to assure continual results.

Graphics Designer ~$35K/yr
The graphics designer provides multimedia authoring, Shareable Content, Object Reference Model authoring and programming, concept visualization, web programming and graphic support. Design and develop complex graphics, logos, and video production.
 

Small businesses or start-up businesses are often left with the prospect of doing it themselves or hiring the neighbors’ tech-savvy teenager.

This usually results in a graphically appealing website that never receives any traffic or worse, a website that looks like a first person shooter video game.

A Better Way

You concentrate on what you know best, your business, and let agency Hartwell supply the knowledge and marketing resources for your online success.

Through strategic partnerships, we can offer clients comprehensive web solutions that include website development, hosting, search engine placement and SEO services.

Why are We Successful?

Unlike the teenager from next door, we are business owners ourselves.

We take the time to understand your business and goals before starting a project.

We research and define your target web audience. We assist you in clarifying and refining the message you want to convey. Define what actions you want visitors to take after reaching your website.

Finally, our hosting service is with one of the premier networks in the U.S. Your website will be hosted virtually on a no hop to the internet backbone with guaranteed 99.3% uptime.

More about Small Business Web Strategies

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